For my Erie Blue data center marketing project I am evaluating the Grasshopper phone service.  Grasshopper provides a simple to use and fast to start up virtualized phone system complete with greeting messages and inboxes.   I added on top of Grasshopper phone call tracking solutions provided by Mongoose Metrics. With Data Center marketing, paid search keyword rates are quite commonly in the $7 to $18 per click range and organic keyword campaigns require incredible investments in copy-writing, SEO talent and link building. So integrating a phone call metrics system in order to fully measure offline keyword conversions and to monitor and evaluate your sales and marketing process are critical.

The ‘integration’ was actually quite simple.  For flexibility, I use a WordPress platform along with Thesis theme for the Erie Blue site. In Thesis, there is a simple to use analytics tool that allows for the inclusion of javascript code across all pages of the site.  I simply entered in the required Mongoose Metrics javascript code. Done. Total integration time was less than 60 seconds and I didn’t even need to open a file editor or FTP client.  I was on sweet street for sure.

Now when a visitor enters the Erie Blue site through either organic search or paid search, a tracking number is dynamically assigned to the visitor session.  Should the visitor call the tracking number, it will seamlessly connect to my Grasshopper virtualized phone service.  Sales process improvement is important and with phone call recording I can listen to the caller navigate through the menu system and know if there is menu choice confusion and how often the caller connects with a live operator as opposed to leaving voicemail or worse – abandoning the call.  But with Mongoose, if there is caller abandonment, I can always call them back or do a 411 look-up since I have already captured the incoming caller ID.  It goes without saying that the call data is also pushed into Google Analytics through the Mongoose tools.  Here’s a screenshot below of my test call appearing in Google Analytics which shows the keyword which drove the call.

The screenshot taken from the Mongoose Metrics reports show the keyword I used to enter the site from organic search and it shows the tracking number assigned.

The screenshot taken from the Mongoose Metrics reports show the keyword I used to enter the site from organic search and it shows the tracking number assigned. You'll notice in the screenshot below that the keyword is what's logged automatically in GA once I placed the phone call.

This is a screenshot within the campaign section of GA.

This is a screenshot within the campaign section of GA. The above keyword is the keyword I used to enter the site from organic search and it was associated with the tracking number assigned to the visitor session.

eriegrasshopper

This screen shot is very small I know. It shows the call detail report in the Grasshopper reports. The log is showing the test call passed from Mongoose Metrics. For privacy, I have the Caller ID edited, but it shows the Caller ID from the orginating caller and not from the Mongoose Tracking number - very cool.

Only one thing left to do… push the call data into SalesForce which is next.

The Best Pizza in Hamilton, Ohio

by TireyTV on February 8, 2010

The best pizza in Hamilton is Richard’s Pizza and Chester’s Pizza. Period.

Of course there can really only be one ‘best’ and who you think is best in a Richard’s vs. Chester’s Smack-Down probably has a lot to do with what side of town you’re on, the toppings you prefer, and your mood.  Here are my thoughts on why I  select these two Hamilton pizzerias as the best.  Richard’s needs extra mention too for their glorious Richard’s Steak Sandwich.

It comes down to three things; Flavor, Following and Tradition.

Flavor  – Richard’s Pizza, It’s In The Crust.

Understanding what makes Richard’s Pizza so great starts and ends with its crust.  The crust is neither thin nor thick and it is pan leavened (proofed)  in the same pan it will be baked in.  Unlike most thin crust and hand-tossed pizzas where the dough first proofs in a dough-ball until it is ready to be baked, Richard’s pizza takes a different approach.  They pan leaven there dough where the dough is rolled through a dough roller and then placed in the pan to raise.  You can see stacks upon stacks of pizza pans in the Richard’s pizzeria all with their dough proofing within.  They have made I’m sure an incredible investment in the hundreds of different pizza pans needed to make their pizzas and keep in mind too each pizza pan needs to be washed and stored at the end of the night. So this method of dough preparation requires a great deal of effort.

The effort is well worth it.  When dough is allowed to proof in the same pan it will bake in, some wonderful things happen. Richard’s pan proofing is not about thickness.  It’s not a thick and spongy dough like Sicilian, the pizza thickness is normal neither being particularly thick nor thin.  What’s special about the crust is the flavor it takes on when the yeast in the dough is allowed to take it’s final warm-up proofing in the pan.  Pan proofing creates some unique yeasty/fermentation/almost wine-like flavors that are just out of this world.

I’m unsure what to call this style of pizza.  Searching around I found some interesting posts here and here describing the “Ohio Valley Pizza style”, which is a style I’m familiar with (Little Ceasar’s and Cassano’s of Fairfield) but it’s not Richard’s.  Therefore, for lack of a better term, I declare midwest Pizza from Ohio which is round, pan leavened in order to produce a yeasty crust and with toppings beneath the cheese to be Miami Valley Pizza Style.

Additional points about Richard’s pizza include that its sauce is slightly sweet and the toppings are placed beneath the cheese.  Normally, I prefer all toppings above the cheese so that there is great charring and crispiness, but for Richard’s pizza, the below the cheese toppings works best because it really helps bring out the flavors in the crust.

Flavor – Chester’s Pizza, It’s In The Toppings

I talked a lot about Richard’s crust because it’s memorable. To be perfectly honest I can’t provide much detail about Chester’s Pizza crust. I believe it’s pan-leavened as well but I can’t be certain.  Why can’t I recall? Because the toppings are insanely good.  I would describe Chester’s as a big-flavor toppings pizza. Their Italian sausage topping is a must to try.  There’s a joke in Hamilton that if you’re pregnant and your due-date is soon, eat a Chester’s Pizza.  I guess all the spicy toppings is suppose to help the situation.

Pregnant or not, Chester’s Pizza really puts a lot of love and attention in their pizza and specifically their toppings.  The toppings at Chester’s are, unlike Richard’s, on top of the cheese which goes a long way in adding big flavor in the way of charring of the onions, green peppers, peperoni and sausage.  This combines to make an incredible pizza full of flavor that is unforgettable.  Above all, Chester’s is not a cheese-only pizza.

Tradition

Tradition is history and emotion.  Both Richard’s and Chester’s are Hamilton pizza pioneers.  Richard’s is the first pizzeria in Hamilton, established in 1955.  I write this article from Cleveland, Ohio, so I can’t conveniently drive by Chester’s to look at the date but I thought it was established in 1956.   I could be wrong. Knowing my memory, I’m way wrong.   It’s not important either way. What’s important is to know that in Hamilton, Ohio in the late 1950’s if you wanted pizza – you had only two choices and both are going strong today and both Richard’s and Chester’s are the pizzerias of our parents and now grandparents.   Tradition is important in choosing the best pizza because like all great food, it should invoke emotions including nostalgia.  Nostalgia is really a foolish emotion because we so easily omit the details of past hardships.   But for food, I fully indulge in nostalgia and see no folly in doing so.   For me, I can think of countless great times with friends and family, specific pizzas, specific toppings, all with great clarity.  Only great pizza can do this and forgettable pizza is just that.

Following

Following is action and devotion.  My family ordered Chester’s Pizza (we were west-siders) for special occasions that merit the long drive or when we had east-siders over for company and we wanted to keep things civil.  Speaking of East Side/West Side.  Richard’s is on both sides of town while Chester’s is on Dixie Highway on the East Side only.   My east-side friends and family-friends from neighborhoods such as Lindenwald, the north-end and five-points all seemed to prefer Chester’s a great deal.  You could say that Chester’s is best because Richards and Chesters are both on the east-side and east-siders, from my experience, like Chesters.  You could say Richard’s is the best because it has since 1956 a west-side location and Chester’s isn’t in the west-side market.  This debate will continue I’m sure.

I mention ‘keeping it civil’ only as a joke but it’s worth pointing out that Chester’s Pizza fans seem to be particularly vocal in their preference.  Maybe it’s just their love of sausage and peperoni. Richard’s patrons are no less loyal.  Both pizzerias are family owned businesses which have generations of customers. Many of whom, like myself, live nowhere near Hamilton.  So we must wait until a home-coming of some sort and when we are back, we order their pizza so that we can have what’s been lost and with so many changes in Hamilton over the years, it’s nice to see, taste and smell things that are familiar from our child-hood.  They are both great pizzerias because of their followings inside and outside of Hamilton.  My only criticism on ‘following’ for Chester’s is that I don’t understand why their website is branded so heavily with the term Cincinnati.  Chester’s is in Hamilton, what am I missing?  If I want Cincy pizza I’ll eat La Rosa’s not Chester’s.

So with flavor, tradition and following, I declare Richard’s and Chester’s to be the very best pizza in Hamilton, Ohio.  I rest my case and hope I have made an intelligent argument.   Taking a firm side on the matter, my favorite of the two is a Richard’s pizza with onions and green peppers served hot and enjoyed with my brothers Greg and Scott and cousin Rick.  If there’s some cold beer around and Led Zeppelin or AC-DC playing, it just might be Hamilton perfection.  See what I mean about nostalgia?

I’m sure you have your favorite as well.  Chester or Richards, I would love to hear your positive comments and memories on the two.  No bashing please.

How To Repair Guitar Hero Highhat Broken Wire

February 6, 2010

The Problem
It’s Christmas night and the Guitar Hero drum set has not even lasted 24 hours.  My son had taken the hi-hat cymbal and twisted it around which caused the 1/8 mono audio  line to completely tear. Fortunately, with only some basic tools and supplies you can quickly and easily repair your Guitar Hero drum [...]

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How To Correctly Re-Heat A Richard’s Steak Sandwich

January 28, 2010

Some Background and History
If you are not from the Hamilton, Ohio area this post will make little sense to you. To help you better see where I’m coming from, think of your hometown. Now think of some of the very best food that’s unique to your home town.  Food so good that when everyone is [...]

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Tips on Online Lead Conversion for Charities – The City Mission of Cleveland Example

November 16, 2009

I’m back from Pubcon where I spoke on phone call lead generation and my wife reminded me to not forget to give right now ahead of the Thanksgiving holiday.  It goes without saying this is an incredibly tough time for many families and this is especially true for rust-belt households who have taken more than [...]

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Pubcon Survival Guide – Making It Count – Part 2

October 28, 2009

Yesterday  I posted my Pubcon Survival Guide. Its aim was to provide practical information and insights for beginners on topics mostly outside the  sessions and conference. This post will step it up and dive into the conference itself along with networking tips.

Registration
My first bit of advice was going to be that you should [...]

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Pubcon Survival Guide – Written For The Beginner- Part 1

October 27, 2009

No Carb Sugar Free and double strenghth (120 mg caffeine) is my drink of choice at Pubcon. I seriously drink way too much of this stuff but you’ll need it at Pubcon if you plan on making it to the morning keynote after a Vegas night.

Three short years ago I attended my first [...]

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Denon’s Lack of Digital to Analog Conversion

October 11, 2009

If you have HDMI video inputs and you’re wondering why you cannot get a video output on a  non-HDMI (analog) cable such as component or composite, this post is for you.  Simply put, Denon AVRs (at least the 2808ci and 1609 models) do not convert a signal from digital to analog.
Refer to page 11 of [...]

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Fixed Home Theater Screen Kit Review

September 18, 2009

I bought one of those screen kits off ebay. This was my seller: http://myworld.ebay.com/dkeitho/ In every way the screen kit is absolute quality and I think you’re just plain crazy to pay big bucks for the high end screens if you don’t have money to burn.
The screen comes inside a heavy cardboard tube with clear [...]

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50 Foot Component Cable Run Quality

February 20, 2009

I’m running a Monoprice.com 50 foot component cable from my Dish Network box down to my home theater with very good success. I chose a 50 foot run so that my cable was long enough to connect directly from my satellite box upstairs to my AV unit downstairs without having to have termination first at [...]

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